In credence goods markets, experts have better information about the appropriate quality of treatment than their customers. Experts may exploit their informational advantage by defrauding customers. Market institutions have been shown theoretically to be effective in mitigating fraudulent expert...

In credence goods markets, experts have better information about the appropriate quality of treatment than their customers. Experts may exploit their informational advantage by defrauding customers. Market institutions have been shown theoretically to be effective in mitigating fraudulent expert...

Despite the pervasive use of pictorial brand logos, little is known about their effects on product value perceptions, expected product experience and willingness to pay premium. This study addressed the above-mentioned gap by building upon dual coding, anthropomorphism and biophilia theories to...