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Consumer behaviour
India
84
Indien
81
Konsumentenverhalten
64
Relationship marketing
30
Beziehungsmarketing
28
Firm performance
24
Unternehmenserfolg
24
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
23
Supplier relationship management
23
Innovation
19
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Theorie
16
Theory
16
Gastronomie
15
Restaurant industry
15
Bibliometrics
14
Bibliometrie
14
Emerging economies
14
Gastgewerbe
14
Hospitality industry
14
Schwellenländer
14
Selling
14
Verkauf
14
Environmental consciousness
13
Marketing management
13
Marketingmanagement
13
Salespeople
13
Sustainable development
13
Umweltbewusstsein
13
Verkaufspersonal
13
Brand image
12
Brand management
12
Estimation
12
Green marketing
12
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Online availability
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Undetermined
46
Free
7
CC license
1
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Article
64
Book / Working Paper
2
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Article in journal
60
Aufsatz in Zeitschrift
60
Aufsatz im Buch
2
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2
research-article
2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
66
Author
All
Salo, Jari
23
Kumar, Prashant
13
Sharma, Amit
11
Sharma, Arun
8
Teck Ming Tan
5
Jhawar, Anand
4
Kaur, Puneet
4
Dhir, Amandeep
3
Kumar, Ashish
3
Olaleye, Sunday Adewale
3
Prakash, Gyan
3
Sharma, Anuradha
3
Alfnes, Frode
2
Andreini, Daniela
2
Israel, Duraipandian
2
Moon, Joonho
2
Paesbrugghe, Bert
2
Pandher, Jagwinder Singh
2
Pedeliento, Giuseppe
2
Raajpoot, Nusser A.
2
Rangarajan, Deva
2
Sanusi, Ismaila Temitayo
2
Shahzad, Muhammad Faisal
2
Sharma, Anurag
2
Syam, Niladri
2
Talwar, Shalini
2
Varshney, Sanjeev
2
Akhtar, Muhammad Waheed
1
Alatalo, Sari
1
Alphonce, Roselyne
1
Aspara, Jaakko
1
Bailey-Davis, Lisa
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Bergamaschi, Mara
1
Bergamschi, Mara
1
Bezawada, Ram
1
Bhatt, Kedar
1
Bhattacharya, Rakhee
1
Billore, Aditya
1
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Journal of retailing and consumer services
5
International journal of contemporary hospitality management
4
Journal of business research : JBR
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Technological forecasting & social change : an international journal
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of science, technology, innovation and development : AJSTID
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cleaner and responsible consumption
1
E-marketing ; Vol. 2
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Food policy : economics planning and politics of food and agriculture
1
Health economics
1
International journal of bank marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of revenue management : IJRM
1
International review of applied economics
1
International studies of management & organization : ISMO
1
JMM : the international journal on media management
1
Journal of Services Marketing
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of contemporary marketing science
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Journal of service theory and practice
1
Journal of vacation marketing
1
Management decision : MD
1
Marketing Intelligence & Planning
1
The journal of personal selling & sales management : JPSSM
1
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Source
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ECONIS (ZBW)
64
Other ZBW resources
2
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66
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1
Sustainability and socially responsible food consumption : an empirical investigation based on self-awareness and self-congruity theories
Rasool, Shahid
;
Cerchione, Roberto
;
Centobelli, Piera
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
4
,
pp. 993-1023
Persistent link: https://www.econbiz.de/10015210494
Saved in:
2
The effects of buy now, pay later (BNPL) on customers' online purchase behavior
Kumar, Ashish
;
Salo, Jari
;
Bezawada, Ram
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 602-617
Persistent link: https://www.econbiz.de/10015164562
Saved in:
3
The influence of content and trust on consumers' intention to accept mobile advertisements
Westerlund, Mika
;
Rajala, Risto
;
Tuunanen, Tuure
;
Salo, Jari
-
2012
Persistent link: https://www.econbiz.de/10009575191
Saved in:
4
The cross-effects of sponsorship in non-professional sports communities
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Bergamaschi, Mara
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 2044-2068
Persistent link: https://www.econbiz.de/10010462671
Saved in:
5
The use of social media for artist marketing : music industry perspectives and consumer motivations
Salo, Jari
;
Lankinen, Mikko
;
Mäntymäki, Matti
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10009738738
Saved in:
6
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
7
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
8
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
9
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
Saved in:
10
The role of reputation on trust and loyalty : a cross-cultural analysis of tablet e-tailing
Olaleye, Sunday Adewale
;
Salo, Jari
;
Ukpabi, Dandison C.
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011847500
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