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Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita; Bhattacharya, Saurabh; Yannopoulou, … - In: Journal of business research : JBR 152 (2022), pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
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Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 3, pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita; Bhattacharya, Saurabh; Vrontis, Demetris - In: Journal of business research : JBR 176 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita; Bhattacharya, Saurabh; Gupta, Suraksha - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
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Eco-innovation for environment and waste prevention
Sumrin, Samina; Gupta, Suraksha; Asaad, Yousra; Wang, … - In: Journal of business research : JBR 122 (2021), pp. 627-639
Persistent link: https://www.econbiz.de/10012420453