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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
16
Perception
6
Wahrnehmung
6
Aromastoff
4
Flavour
4
Altersvorsorge
3
Anlageverhalten
3
Behavioural finance
3
Betriebliche Altersversorgung
3
Investment Fund
3
Investmentfonds
3
Markenrecht
3
Occupational pension plan
3
Retirement provision
3
Theorie
3
Theory
3
Trademark law
3
USA
3
United States
3
Backwaren
2
Bakery product
2
Brand image
2
Cognition
2
Consumer goods marketing
2
Customer satisfaction
2
Einzelhandel
2
Gender
2
Heuristics
2
Heuristik
2
Kaufentscheidung
2
Kognition
2
Konsumgütermarketing
2
Kundenzufriedenheit
2
Ladengestaltung
2
Markenimage
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
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Online availability
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Undetermined
8
Free
2
Type of publication
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Article
15
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
12
Aufsatz in Zeitschrift
12
research-article
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
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Language
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English
18
Author
All
Morrin, Maureen
18
Krishna, Aradhna
5
Lwin, May O.
3
Bradlow, Eric T.
2
Maille, Virginie
2
Rank-Christman, Tracy
2
Reynolds-McIlnay, Ryann
2
Sayin, Eda
2
Block, Lauren G.
1
Broniarczyk, Susan
1
Broussard, John Paul
1
Chae, Boyoun
1
Chebat, Jean-Charles
1
Chong, Chiao Sing Trinetta
1
Christensen, Glenn L.
1
Goh, Su Xin
1
Harridge‐March, Sally
1
Inman, J. Jeffrey
1
Jacoby, Jacob
1
Kaufman-Scarborough, Carol
1
Kaufman‐Scarborough, Carol
1
Lee, Janghyuk
1
Lee, Jonathan
1
Liu, Mengmeng
1
Madzharov, Adriana V.
1
Nenkov, Gergana Y.
1
Nordfält, Jens
1
Ringler, Christine
1
Sheth, Jagdish N.
1
Swann, Jerre B.
1
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Published in...
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Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Research in Interactive Marketing
1
Journal of Services Marketing
1
Journal of behavioral decision making
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Legends in consumer behavior
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
16
Other ZBW resources
2
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1
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
2
On the other hand ... : enhancing promotional effectiveness with haptic cues
Maille, Virginie
;
Morrin, Maureen
;
Reynolds-McIlnay, Ryann
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10012177920
Saved in:
3
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
Saved in:
4
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
Saved in:
5
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
6
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
7
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
8
Saving for retirement : the effects of fund assortment size and investor knowledge on asset allocation strategies
Morrin, Maureen
;
Broniarczyk, Susan
;
Inman, J. Jeffrey
; …
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10003751328
Saved in:
9
Colors and cultures: exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles
;
Morrin, Maureen
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003428813
Saved in:
10
Odor semantics and visual cues : what we smell impacts where we look, what we remember, and what we want to buy
Lwin, May O.
;
Morrin, Maureen
;
Chong, Chiao Sing Trinetta
; …
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 336-350
Persistent link: https://www.econbiz.de/10011521494
Saved in:
1
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