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Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
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Tomeito or Tomahto : exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants
Sattarapu, Praveen Kumar; Wadera, Deepti; Nguyen Phong … - In: Journal of consumer behaviour 23 (2024) 2, pp. 278-298
Persistent link: https://www.econbiz.de/10014507220
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Transport and mobility decisions of consumers with disabilities
Mogaji, Emmanuel; Bosah, Genevieve; Nguyen Phong Nguyen - In: Journal of consumer behaviour 22 (2023) 2, pp. 422-438
Persistent link: https://www.econbiz.de/10014251311
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How brand innovativeness generates positive word of mouth
Pham Hung Cuong; Nguyen-Le, Xuan-Doanh; Ngo, Liem Viet; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10014631536
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Handling counterproductive behavior caused by customer misbehavior during a pandemic : integrating personal and organizational perspectives
Vo-Thanh, Tan; Nguyen Phong Nguyen; Le Phuong Thi Ngo; … - In: International journal of hospitality management 107 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10014227659
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213