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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
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The extent of the influences of social media in creating "impulse buying" tendencies
Nuseir, Mohammed T. - In: International journal of business innovation and … 21 (2020) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10012199534
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Impact of misleading/false advertisement to consumer behaviour
Nuseir, Mohammed T. - In: International journal of economics and business research 16 (2018) 4, pp. 453-465
Persistent link: https://www.econbiz.de/10011990734
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Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
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Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah; Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of procurement management 14 (2021) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10012595864