Narrow search
Showing 1 - 5 of 5
Cover Image
Luxury fashion brand image building : the role of store design in Bally and Tod's Japan
Jiang, Zhiqing; Nagasawa, Shin'ya; Watada, Junzo - In: Management decision : MD 52 (2014) 7, pp. 1288-1301
Persistent link: https://www.econbiz.de/10010393382
Cover Image
Moderating effect of brand commitment on apparel brand prestige in upward comparisons
Kumagai, Ken; Nagasawa, Shin'ya - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 195-213
Persistent link: https://www.econbiz.de/10012584776
Cover Image
Green action as a luxury strategy in the field of cosmetics
Nagasawa, Shin'ya; Kizu, Yumiko - In: Waseda business & economic studies 48 (2013), pp. 41-57
Persistent link: https://www.econbiz.de/10012017802
Cover Image
Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken; Nagasawa, Shin'ya - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
Cover Image
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken; Nagasawa, Shin'ya - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 123-142
Persistent link: https://www.econbiz.de/10014290733