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Are the states uited? : an analysis of U.S. hotels’ offers through TripAdvisor’s eyes

Moro, Sérgio; Batista, Fernando; Rita, Paulo; … - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 7, pp. 1112-1129

Persistent link: https://www.econbiz.de/10012053417

Service quality in airport hotel chains through the lens of online reviewers

Moro, Sérgio; Lopes, Rui J.; Esmerado, Joaquim; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012390003

Unveiling the features of successful eBay smartphone sellers

Silva, Ana Teresa; Moro, Sérgio; Rita, Paulo; Cortez, Paulo - In: Journal of retailing and consumer services 43 (2018), pp. 311-324

Persistent link: https://www.econbiz.de/10011883219

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip

Moro, Sérgio; Rita, Paulo; Coelho, Joana - In: Tourism management perspectives : TMP 23 (2017), pp. 41-52

Persistent link: https://www.econbiz.de/10011775218

Sentiment classification of consumer-generated online reviews using topic modeling

Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693

Persistent link: https://www.econbiz.de/10011783996

A text mining and topic modelling perspective of ethnic marketing research

Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285

Persistent link: https://www.econbiz.de/10012104220

A cross-cultural case study of consumers' communications about a new technological product

Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 121 (2020), pp. 438-447

Persistent link: https://www.econbiz.de/10012417365

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

Are social media and mobile applications threatening retail websites

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81

Persistent link: https://www.econbiz.de/10014318243