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~subject:"Consumer behaviour"
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Consumer behaviour
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ECONIS (ZBW)
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1
Exploring the impact of cultural value orientations on market mavenism and opinion leadership
Zhang, Jie
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 534-555
Persistent link: https://www.econbiz.de/10010233289
Saved in:
2
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
3
Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Zhang, Jie
;
Lee, Wei-Na
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 117-138
Persistent link: https://www.econbiz.de/10009703946
Saved in:
4
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
5
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
6
United we shop! : Chinese consumers' online group buying
Zhang, Jie Jennifer
;
Tsai, Wan-Hsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10010513852
Saved in:
7
Testing the concepts of market mavensim and opinion leadership in China
Zhang, Jie
;
Lee, Wei-Na
- In:
American journal of business : applying research to …
30
(
2015
)
3
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011516067
Saved in:
8
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
9
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
10
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
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