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of data aggregation. The challenge here is the choice of the index formula which should be able to reduce chain drift … bias and substitution bias. Multilateral index methods seem to be the best choice due to the dynamic character of scanner … original values, the index becomes one. Unfortunately, the commonly used multilateral indices (GEKS, CCDI, GK, TPD, TDH) do not …
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This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)
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