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The influence of personal attitude and social perception of womes entrepreneurial intentions in micro and small enterprises in Indonesia
Anggadwita, Grishna; Dhewanto, Wawan - In: International journal of entrepreneurship and small business 27 (2016) 2/3, pp. 131-148
Persistent link: https://www.econbiz.de/10011583139
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How do gender attitudes influence the relationships between perceived desirability, perceived feasibility and social entrepreneurial intentions?
Lopes, João; Gomes, Sofia; Dias, Claudia - In: International journal of gender and entrepreneurship 16 (2024) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10014514234
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Entrepreneurship psychology: a review
Omorede, Adesuwa; Thorgren, Sara; Wincent, Joakim - In: International entrepreneurship and management journal 11 (2015) 4, pp. 743-768
Persistent link: https://www.econbiz.de/10011539170
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Female consumer entrepreneurship in Asia : capabilities for micro-entrepreneurial success and the role of coaching and training
Darwina Arshad; Hogdkinson, Ian R.; Hughes, Paul; … - In: Journal of entrepreneurship in emerging economies 16 (2024) 1, pp. 188-208
Persistent link: https://www.econbiz.de/10014473011
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Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee; Lee, Doo-Hee; Kim, Ji Yoon - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
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How can we teach young consumers to become entrepreneurs? : application of specific instruments
Tarnanidis, Theodore; Papathanasiou, Jason; Subeniotis, … - In: World review of entrepreneurship, management and … 19 (2023) 6, pp. 431-453
Persistent link: https://www.econbiz.de/10014424357
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Crowdfunding success for female versus male entrepreneurs depends on whether a consumer versus investor decision frame is salient
Gao, Huachao; Wang, Xin; Li, Xi; Cotte, June - 2025
Persistent link: https://www.econbiz.de/10015374352
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Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
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Special issue: Theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep (contributor) - 2015
Persistent link: https://www.econbiz.de/10011407678