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Mobile word of mouth in mobile messaging applications : an exploration of its antecedents and consequences
Erkan, Ismail; Acikgoz, Fulya; Elwalda, Abdulaziz; … - In: International journal of business information systems : … 37 (2021) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10012596442
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Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail; Elwalda, Abdulaziz; Rahman, Mushfiqur; … - In: International journal of internet marketing and … 13 (2019) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
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A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz; Erkan, Ismail; Acikgoz, Fulya; … - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 212-238
Persistent link: https://www.econbiz.de/10014310277