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~subject:"Consumer behaviour"
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Consumer behaviour
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franchising
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ECONIS (ZBW)
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Franchising in the education sector : how do Pakistani customers perceive this new phenomenon?
Warraich, Muhammad Akib
;
Perrigot, Rozenn
- In:
Management and governance of networks : franchising, …
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011669665
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2
Online search - online purchase in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry
;
Perrigot, Rozenn
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 164-172
Persistent link: https://www.econbiz.de/10011747774
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3
Franchise vs. independent retail and service stores : customer perceptions
Le Bot, Corentin
;
Perrigot, Rozenn
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 171-200)
.
2023
Persistent link: https://www.econbiz.de/10013539428
Saved in:
4
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
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