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~subject:"Consumer behaviour"
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Consumer behaviour
China
121
Theorie
85
Theory
79
Konsumentenverhalten
59
Firm performance
30
Unternehmenserfolg
30
Humankapital
26
Lieferantenmanagement
25
Supplier relationship management
25
Human capital
22
Economic growth
21
Wirtschaftswachstum
20
Marketingmanagement
19
Brand management
18
Customer satisfaction
18
Markenführung
18
Beziehungsmarketing
17
Marketing management
17
Relationship marketing
17
Bildungsinvestition
16
Overlapping Generations
16
Family business
15
Innovation
15
Multinationales Unternehmen
15
Social network
15
Soziales Netzwerk
15
USA
15
United States
15
Brand image
14
Human capital investment
14
Kundenzufriedenheit
14
Markenimage
14
Overlapping generations
14
Transnational corporation
14
Welt
14
World
14
Brand
13
Cultural identity
13
Familienunternehmen
13
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Undetermined
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Article
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English
61
Author
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Wang, Cheng Lu
29
Wang, Yong Jian
13
Wang, Yong
10
Chung, Henry F. L.
6
Zhou, Liying
5
He, Jiaxun
4
Hernandez, Monica D.
4
Li, Dongjin
4
Wang, Valerie Lynette
4
Barnes, Bradley R.
3
Guo, Chiquan
3
Huang, Tseng-Lung
3
Lin, Xiaohua
3
Minor, Michael
3
Wei, Jie
3
Wei, Joicey
3
Zhu, Ying
3
An, Shenghui
2
Jiang, Ying
2
Lu Wang, Cheng
2
Mao, Luke Lunhua
2
Song, Sigen
2
Wu, Banggang
2
Wu, Ruijuan
2
Zhang, Weiyi
2
Butt, Osama J.
1
Cai, Bofeng
1
Capon, Noel
1
Chan, Fong Yee
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Jiuqi
1
Chen, Shuo
1
Chen, Xiang
1
Chen, Zhi
1
Chiang, Lanlung
1
Connaughton, Daniel P.
1
Cruthirds, Kevin W.
1
Doss, Samuel K.
1
Fu, Guoqun
1
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Journal of business research : JBR
7
International journal of consumer studies
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International marketing review
3
The journal of consumer marketing
3
European Sport management quarterly : ESMQ
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Business, finance and economics of China
1
China economic quarterly international : CEQI
1
Cross Cultural Management: An International Journal
1
Cross cultural management : an international journal
1
International journal of retail & distribution management
1
International review of economics & finance : IREF
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of Internet and Digital Economics
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Young Consumers
1
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ECONIS (ZBW)
59
Other ZBW resources
2
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Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
2
Experiential Approach to Consumer Decision Making
Phau, Ian
-
2020
Persistent link: https://www.econbiz.de/10013042886
Saved in:
3
Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy
;
Wei, Joicey
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
Saved in:
4
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
5
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
Saved in:
6
Demographics and shopping orientations for apparel products : a hybrid segmentation of Chinese consumers
Wang, Cheng Lu
;
Siu, Noel Yee-Man
;
Hui, Alice S. Y.
- In:
Journal of Asian business
18
(
2002
)
3
,
pp. 31-44
Persistent link: https://www.econbiz.de/10001771570
Saved in:
7
What drives or inhibits consumers' preference to consume quietly?
Song, Sigen
;
Wang, Hengqin
;
Wang, Cheng Lu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2666-2681
Persistent link: https://www.econbiz.de/10014430278
Saved in:
8
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
9
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
10
Guest editorial: economic development and consumer marketing in contemporary China
Wang, Cheng Lu
;
Li, Dongjin
;
Fu, Guoqun
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 572-573
Persistent link: https://www.econbiz.de/10008772847
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