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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail

Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767

Persistent link: https://www.econbiz.de/10011597493

Buying to share : how prosumption promotes purchases in peer-to-peer asset sharing

Klein, Jan F.; Merfeld, Katrin; Wilhelms, Mark-Philipp; … - In: Journal of business research : JBR 143 (2022), pp. 171-183

Persistent link: https://www.econbiz.de/10013194519

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290

Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention

Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131

Persistent link: https://www.econbiz.de/10011804107

Targeted Promotions and Cross-Category Spillover Effects

Fong, Nathan M. - 2016

Targeted promotions based on individual purchase histories are known to increase promotional response while reducing search effort, yet the opportunity costs of such targeted promotions remain poorly understood. We use field experiments on a mobile e-book reading app and an online ticket...

Persistent link: https://www.econbiz.de/10012981951

Cause marketing effectiveness and the moderating role of price discounts

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142

Persistent link: https://www.econbiz.de/10010463448

Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers

Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455

Persistent link: https://www.econbiz.de/10011789697

Technology-enabled personalization in retail stores : understanding drivers and barriers

Riegger, Anne-Sophie; Klein, Jan F.; Merfeld, Katrin; … - In: Journal of business research : JBR 123 (2021), pp. 140-155

Persistent link: https://www.econbiz.de/10012430479

Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior

Riegger, Anne-Sophie; Merfeld, Katrin; Klein, Jan F.; … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013417195

Customer experience : conceptualization, measurement, and application in omnichannel environments

Gahler, Markus; Klein, Jan F.; Paul, Michael - In: Journal of service research 26 (2023) 2, pp. 191-211

Persistent link: https://www.econbiz.de/10014246204

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