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Persistent link: https://www.econbiz.de/10011596991

The advertisement puts me down, but I like it : examining an emerging type of audience-targeted negative advertisement

Sun, Hongjie; Luo, Yong (Eddie); Liu, Feifei; Lowe, Ben - In: Journal of advertising research 63 (2023) 2, pp. 160-171

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Displays signs and involvement : the visual path to purchase intention

Behe, Bridget K.; Zhao, Jing; Sage, Lynne; Huddleston, … - In: The international review of retail, distribution and … 23 (2013) 5, pp. 511-522

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Antecedents of specialty food store loyalty

Zhao, Jing; Huddleston, Patricia - In: The international review of retail, distribution and … 22 (2012) 2, pp. 171-187

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The impact of outside option saliency and product descriptions on consumer wine tasting behavior

Streletskaya, Nadia A.; Weerasekara, Nadeeka; Li, Jie - In: Journal of wine economics 18 (2023) 2, pp. 139-155

Consumer choice of differentiated products, such as wine, depends on the composition of the choice set consumers are choosing from. However, choice sets are often situationally defined through wine-tasting lists or displayed wines in a particular tasting and sales environment. In this paper, we...

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The effect of subjective and objective tasting sheet descriptors on tasting room sales in New York State

Li, Jie; Predic, Marina; Gómez, Miguel I. - In: The Cornell hospitality quarterly 61 (2020) 2, pp. 223-229

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Choice experiments and value-chain modeling of attribute improvements to increase vegetable consumption in Kenya

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Encounter-based antecedents of e-customer citizenship behaviors

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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India

Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776

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Analysing online shopping attributes to influence consumer purchasing for fashion products

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