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Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung; Eastin, Matthew S. - In: Journal of internet commerce 10 (2011) 1/4, pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
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Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung; Choi, Sejung Marina - In: International journal of internet marketing and … 7 (2012) 3, pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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Loss aversion and consumption plans with stochastic reference points
Park, Hyeon - In: The B.E. journal of theoretical economics 16 (2016) 1, pp. 303-336
Persistent link: https://www.econbiz.de/10011431381
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The impact of resource scarcity on price-quality judgments
Park, Hanyong; Lalwani, Ashok K.; Silvera, David H. - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1110-1124
Persistent link: https://www.econbiz.de/10012234302
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Authenticity orientation as an attitude : scale construction and validation
Stepchenkova, Svetlana; Park, Hyejin - In: Tourism management : research, policies, practice 83 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012417915
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The numerical precision effect : how precision of attribute information affects adoption of technology products
Park, Hanyong; Kwon, JaeHwan - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10012815644
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Inter-temporal choices with temporal reference dependence
Park, Hyeon - In: Research in economics : an international review of economics 73 (2019) 1, pp. 107-122
Persistent link: https://www.econbiz.de/10012305908