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Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta; Quamina, La Toya; Singh, Jaywant - In: Industrial marketing management : the international … 104 (2022), pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
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Customer responses to service failure and recovery experiences
Singh, Jaywant; Crisafulli, Benedetta - In: Boundary spanning elements and the marketing function …, (pp. 117-135). 2015
Persistent link: https://www.econbiz.de/10010506706
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Managing online service recovery : procedures, justice and customer satisfaction
Singh, Jaywant; Crisafulli, Benedetta - In: Journal of service theory and practice : JSTP 26 (2016) 6, pp. 764-787
Persistent link: https://www.econbiz.de/10011599230
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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How Intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of advertising research 60 (2020) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
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Brands and consumers : a research overview
Singh, Jaywant; Crisafulli, Benedetta - 2023
Persistent link: https://www.econbiz.de/10014025891
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The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Singh, Jaywant - In: Journal of business ethics : JOBE 138 (2016) 2, pp. 311-326
Persistent link: https://www.econbiz.de/10011579082
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Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 850-868
Persistent link: https://www.econbiz.de/10011708355