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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

Choi, Jungsil; Park, Hyun Young - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 749-769

Persistent link: https://www.econbiz.de/10012939501

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

Choi, Jungsil - 2020

The present research investigates how purchase motives (hedonic vs utilitarian) influence the effectiveness of partitioned versus combined pricing. Across four studies, we find that compared to combined pricing, partitioned pricing increases hedonic purchases, but not utilitarian purchases. We...

Persistent link: https://www.econbiz.de/10012830954

How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase

Choi, Jungsil; Park, Hyun Young - In: European journal of marketing 58 (2024) 5, pp. 1352-1386

Persistent link: https://www.econbiz.de/10015047520

How health motivation moderates the effect of vividness on consumption expectations of indulgent food

Choi, Jungsil; Ju, Ilwoo - In: Journal of consumer behaviour 22 (2023) 6, pp. 1474-1492

Persistent link: https://www.econbiz.de/10014440213

The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 545-557

Persistent link: https://www.econbiz.de/10010417555

The effect of product positioning in a comparison table on consumers' evaluation of a sponsor

Choi, Jungsil; Myer, Duane W. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 367-380

Persistent link: https://www.econbiz.de/10009530694

Doing good in another neighborhood : attributions of CSR motives depend on corporate nationality and cultural orientation

Choi, Jungsil; Chang, Young Kyun; Li, Yexin Jessica; … - In: Journal of international marketing 24 (2016) 4, pp. 82-102

Persistent link: https://www.econbiz.de/10011626880

The influence of health motivation and calorie ending on preferences for indulgent foods

Choi, Jungsil; Li, Yexin Jessica; Samper, Adriana - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 606-619

Persistent link: https://www.econbiz.de/10012120599

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708

Image-text inconsistency effect on product evaluation in online retailing

Lee, Kiljae; Choi, Jungsil - In: Journal of retailing and consumer services 49 (2019), pp. 279-288

Persistent link: https://www.econbiz.de/10012025978