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Marketing Research on Environmental Sustainability

Iacobucci, Dawn; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept, (pp. 261-292). 2020

This chapter reviews marketing scholarship on environmental sustainability. The literature covers several themes of both consumer behavior and firm-level topics. Consumer issues include their assessment of efficacy and the extent to which they are aware and sensitive to environmental issues....

Persistent link: https://www.econbiz.de/10015088451

Reidentification risk in panel data : protecting for k-anonymity

Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088

Persistent link: https://www.econbiz.de/10014383702

Protecting customer privacy when marketing with second-party data

Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603

Persistent link: https://www.econbiz.de/10011758008

Forecasting sales of new and existing products using consumer reviews : a random projections approach

Schneider, Matthew J.; Gupta, Sachin - In: International journal of forecasting 32 (2016) 2, pp. 243-256

Persistent link: https://www.econbiz.de/10011596734

Marketing research on environmental sustainability

Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020

Persistent link: https://www.econbiz.de/10012321237

Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982

Iacobucci, Dawn - In: Journal of marketing research : JMR 51 (2014) 1, pp. 105-106

Persistent link: https://www.econbiz.de/10010349010

The quality improvement customers didn't want

Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008

Persistent link: https://www.econbiz.de/10003813888

A chronology of health care marketing research

Iacobucci, Dawn - 2019

Persistent link: https://www.econbiz.de/10012171435

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 1998

Persistent link: https://www.econbiz.de/10001355066

Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews

Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Journal of business research : JBR 156 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10013534117

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