Narrow search
Showing 1 - 10 of 32
Cover Image
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin; Wang, Shuman; Yu, Xiaolei; Kim, Kyung Hoon; … - In: International journal of advertising : the review of … 40 (2021) 6, pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Cover Image
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Cover Image
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Cover Image
Enhancing parasocial brand experience and brand equity : unleashing the advantages of ChatGPT service
Wang, Shuman; Yuan, Chunlin; Moon, Hakil; Kim, Kyung Hoon - In: International journal of consumer studies 49 (2025) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10015333837
Cover Image
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation
Wang, Shuman; Yuan, Chunlin; Liu, Yue; Moon, Hakil - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1520-1537
Persistent link: https://www.econbiz.de/10015210535
Cover Image
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Cover Image
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426
Persistent link: https://www.econbiz.de/10015211016
Cover Image
Product design innovation and customer value : cross-cultural research in the United States and Korea
Moon, Hakil; Miller, Douglas R.; Kim, Sung Hyun - In: The journal of product innovation management : an … 30 (2013) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10009703654
Cover Image
Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Cover Image
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134