//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Distinguishing Constructs from...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
33
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Beziehungsmarketing
14
Relationship marketing
14
Advertising effects
13
Brand image
13
Markenimage
13
Werbewirkung
13
Marketing management
10
Marketingmanagement
10
Advertising
9
Customer integration
9
Kundenintegration
9
Werbung
9
USA
8
United States
7
Marktforschung
6
Social Web
5
Social web
5
Communication media
4
Decision
4
Entscheidung
4
Internet marketing
4
Kommunikationsmedien
4
Market research
4
Marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Product information
3
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
30
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
33
Author
All
Calder, Bobby J.
15
Sternthal, Brian
11
Malthouse, Edward C.
8
Tybout, Alice M.
7
Bonezzi, Andrea
2
Brendl, C. Miguel
2
Cole, Catherine A.
2
Henderson, Geraldine Rosa
2
Iacobucci, Dawn
2
Isaac, Mathew S.
2
Jiewen Hong
2
Lee, Michelle P.
2
Meyers-Levy, Joan
2
Yoon, Carolyn
2
Braig, Bridgette M.
1
Cafferata, Patricia
1
Cerf, Moran
1
Cohen, Doron J.
1
Collinger, Tom
1
Erev, Ido
1
Goldberg, Marvin E.
1
Grant, Susan Jung
1
Hasher, Lynn
1
He, Junnan
1
He, Sharlene
1
Healey, M. Karl
1
Hessary, Yasaman Kamyab
1
Hollebeek, Linda D.
1
Janiszewski, Chris A.
1
Keller, Punam Anand
1
Kim, Su Jung
1
Laran, Juliano
1
Lee, Angela Y.
1
Malaviya, Prashant
1
Omatoi, Joe
1
Rucker, Dereck D.
1
Schaedel, Ute
1
Sweldens, Steven
1
Vandenbosch, Mark B.
1
Wan, Echo Wen
1
more ...
less ...
Institution
All
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Kellogg on marketing
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Consumer psychology review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Biometrics and neuroscience research in business and management : advances and applications
1
Brand management ; Vol. 1
1
Customer engagement marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of service management
1
Psychology of branding
1
Report / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
2
Branding and the psychology of consumer behavior
Calder, Bobby J.
- In:
Psychology of branding
,
(pp. 3-13)
.
2013
Persistent link: https://www.econbiz.de/10009775646
Saved in:
3
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
4
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
5
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
1998
Persistent link: https://www.econbiz.de/10001355066
Saved in:
6
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
7
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
8
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
9
Relationship branding and CRM
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 150-168)
.
2005
Persistent link: https://www.econbiz.de/10003285364
Saved in:
10
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->