Choice models are widely applied in psychology, economics, transportation, marketing and operations studies. We review the existing developments on the modeling of consumers' choices, including the attraction model, the utility-based model, the temporal model, and the rank-based model. The...

Recent developments of smart-city operations empowered by digital platforms have encouraged customer engagement to improve operational efficiency and service quality. In urban mobility, the shared shuttle service is emerging as an intermediate mode between public transport and ride-sharing...