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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
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