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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee; Cho, Moonhee - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 434-455
Persistent link: https://www.econbiz.de/10012179135
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee; Cho, Moonhee - In: Journal of marketing communications 28 (2022) 6, pp. 617-636
Persistent link: https://www.econbiz.de/10013371055