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Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: International journal of retail & distribution management 45 (2017) 11, pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of historical research in marketing 9 (2017) 2, pp. 118-126
Persistent link: https://www.econbiz.de/10011724468