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Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana; Mellers, Barbara A.; Strebel, Judi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
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The thrill of victory : women and sport shopping
O'Donnell, Kathleen A.; Strebel, Judi - In: Journal of retailing and consumer services 28 (2016), pp. 240-251
Persistent link: https://www.econbiz.de/10011434173
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If I want you to like me, should I be like you or unlike you? : the effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making
Papyrina, Veronika - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 467-476
Persistent link: https://www.econbiz.de/10009690924
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Men and women watching and reading : gender and information processing opportunity effects in advertising
Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10011302876