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Participant or spectator? : comprehending the sport sponsorship process from different perspectives

Koronios, Konstantinos; Thrassou, Alkis; Ntasis, Lazaros; … - In: EuroMed journal of business 19 (2024) 2, pp. 298-313

Persistent link: https://www.econbiz.de/10014557602

Factors affecting the adoption of cryptocurrencies for financial transactions

El-Chaarani, Hani; El-Abiad, Zouhour; El Nemar, Sam; … - In: EuroMed journal of business 19 (2024) 1, pp. 46-61

Persistent link: https://www.econbiz.de/10014556464

The impact of negative customer engagement on market-based assets and financial performance

Rahman, Mahabubur; Faroque, Anisur Rahman; Sakka, Georgia; … - In: Journal of business research : JBR 138 (2022), pp. 422-435

Persistent link: https://www.econbiz.de/10013197867

Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory : a Vietnamese consumers' perspective

Minh-Tri Ha; Khoa Tien Tran; Sakka, Georgia; Uddin, Zafar - In: Journal of Asia Business Studies 18 (2024) 1, pp. 158-182

Persistent link: https://www.econbiz.de/10014485291

Factors mediating social media-induced fear of missing out (FoMO) and social media fatigue : a comparative study among Instagram and Snapchat users

Hattingh, Marie; Dhir, Amandeep; Ractham, Peter; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10014234833

The dark side of advertising : promoting unhealthy food consumption

Deshpande, Bilwa; Kaur, Puneet; Ferraris, Alberto; … - In: European journal of marketing 57 (2023) 9, pp. 2316-2352

Persistent link: https://www.econbiz.de/10014448348

Consumer response to the new normal : examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction

Dhir, Amandeep; Madanaguli, Arun Thirumalesh; Jabeen, Fauzia - In: International marketing review 41 (2024) 2, pp. 333-357

Persistent link: https://www.econbiz.de/10014524794

A new conceptual framework for business‐consumer relationships

Vrontis, Demetris; Thrassou, Alkis - In: Marketing Intelligence & Planning 25 (2007) 7, pp. 789-806

Purpose – The purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to apply the outcome to the construction of a conceptual framework for the contemporary business‐consumer...

Persistent link: https://www.econbiz.de/10014946092

Internet Consumer Behavior in Cyprus

Thrassou, Alkis - 2014

This chapter aims to investigate the relationship of Cypriots with the Internet and to comprehend their corresponding consumer behavior, constructing in parallel a set of critical factors influencing this behavior and ultimately drawing explicit and prescriptive conclusions on the subject. The...

Persistent link: https://www.econbiz.de/10013070540

Business for Sustainability, Volume I : Strategic Avenues and Managerial Approaches

Vrontis, Demetris (ed.); Thrassou, Alkis (ed.); … - 2023

Chapter 1: An Overview of Business for Sustainability: Strategic Avenues and Managerial Approaches -- Chapter 2: Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices -- Chapter 3: Sustainability of Youth Development in Drylands: A Systematic Approach -- Chapter...

Persistent link: https://www.econbiz.de/10014425499