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Consumer behaviour
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Han, Heesup
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96
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93
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93
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86
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83
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82
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82
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80
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79
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79
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79
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78
Usman, Osly
78
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76
Wiedmann, Klaus-Peter
76
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73
Paul, Justin
73
Kim, Jungkeun
72
Bruwer, Johan
71
Laroche, Michel
71
Verhoef, Peter C.
70
Cherchye, Laurens
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
67
Janssen, Maarten C. W.
66
Stavins, Joanna
65
Sutter, Matthias
65
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65
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64
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
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Journal of business research : JBR
2,488
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2,406
International journal of hospitality management
986
International journal of consumer studies
921
Psychology & marketing
824
NBER working paper series
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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442
Management science : journal of the Institute for Operations Research and the Management Sciences
438
Marketing science
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Journal of travel and tourism marketing
413
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
402
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
390
European journal of marketing : EJM
389
Marketing letters : a journal of research in marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
367
Journal of marketing communications
366
European Journal of Marketing
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Journal of Consumer Marketing
365
Journal of the Academy of Marketing Science
365
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
359
Technological forecasting & social change : an international journal
355
Cogent business & management
354
The journal of services marketing
340
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
Journal of Islamic marketing
319
Journal of hospitality marketing & management
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Young consumers : insight and ideas for responsible marketers
315
International journal of retail & distribution management
311
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
150
BASE
38
EconStor
25
Showing
1
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10
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107,210
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date (oldest first)
1
Investigating
discounting
of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Double mental
discounting
: when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
A fresh look at consumers'
discounting
of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
5
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
6
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
8
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
9
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
10
Price promotions cause impatience
Shaddy, Franklin
;
Lee, Leonard
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10012177925
Saved in:
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