Online reading platforms offer a by-chapter purchase method and implement a novel in-chapter online review function to mitigate consumer uncertainty regarding the true quality of e-books. In this study, we seek to uncover how such intervention affects consumer purchase decisions. In particular,...

Problem definition: Fulfillment flexibility, the ability of distribution centers (DCs) to fulfill demand originating from other DCs, can help e-retailers reduce lost sales and improve service quality. As the cost of full flexibility is prohibitive, we seek to understand the value of partially...