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Exploring mobile banking service quality : a qualitative approach

Shankar, Amit; Datta, Biplab; Jebarajakirthy, Charles; … - In: Services marketing quarterly 41 (2020) 2, pp. 182-204

Persistent link: https://www.econbiz.de/10012256938

Impact of perceived value on the online purchase intention of base of the pyramid consumers

Srivastava, Abhinav; Mukherjee, Srabanti; Datta, Biplab; … - In: International journal of consumer studies 47 (2023) 4, pp. 1291-1314

Persistent link: https://www.econbiz.de/10014325941

Impact of mobile banking application interactivity on consumer engagement : an experiment-based investigation

Shankar, Amit - In: Journal of global information management 30 (2022) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10012799498

Does reward gamification drive brand relationship quality? : an experimental approach

Shankar, Amit - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 443-466

Persistent link: https://www.econbiz.de/10013178045

Impact of retailer personality on consumer‐based retailer equity : An empirical study of retail brands

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 619-639

Purpose – The purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity. Design/methodology/approach – The authors developed a retailer personality scale and find its impact on consumer‐based retailer equity by adopting the scale developed...

Persistent link: https://www.econbiz.de/10014674790

Voting decision-making of low-income consumers : literature review and research agenda

Mukherjee, Srabanti; Datta, Biplab; Singh, Ramendra - In: International journal of consumer studies 47 (2023) 6, pp. 2245-2269

Persistent link: https://www.econbiz.de/10014427279

Conspicuous consumption at the Indian BOP : a boon or bane?

Srivastava, Abhinav; Mukherjee, Srabanti; Datta, Biplab; … - In: Journal of consumer marketing 42 (2025) 2, pp. 146-158

Persistent link: https://www.econbiz.de/10015205255

Demographic differences in consumer exploratory tendencies : an empirical examination

Dastidar, Surajit Ghosh; Datta, Biplab - In: IIMB management review 21 (2009) 4, pp. 297-312

Persistent link: https://www.econbiz.de/10008654775

Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands

Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486

Persistent link: https://www.econbiz.de/10010230049

Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639

Persistent link: https://www.econbiz.de/10009659851