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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10011763790

A path to more enduring happiness : take a detour from specific emotional goals

Rodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 673-681

Persistent link: https://www.econbiz.de/10011937371

Towards understanding the value of a loyal customer : an information-processing perspective

Ahluwalia, Rohini; Unnava, Hanumantha Rao; Burnkrant, … - 1999

Persistent link: https://www.econbiz.de/10001441803

Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands

Dommer, Sara Loughran; Swaminathan, Vanitha; Ahluwalia, … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 657-675

Persistent link: https://www.econbiz.de/10010226748

Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

When brand personality matters : the moderating role of attachment styles

Swaminathan, Vanitha; Stilley, Karen M.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 985-1002

Persistent link: https://www.econbiz.de/10003861949

Traveling the paths to brand loyalty

Ahluwalia, Rohini; Kaikati, Andrew M. - In: Brands and brand management : contemporary research …, (pp. 63-90). 2010

Persistent link: https://www.econbiz.de/10003941303

When Brand Personality Matters : The Moderating Role of Attachment Styles

Swaminathan, Vanitha; Stilley, Karen; Ahluwalia, Rohini - 2012

This research examines the moderating role of consumer’s attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes including brand attachment,...

Persistent link: https://www.econbiz.de/10014172070