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A green experience with eco-friendly cars : a young consumer electric vehicle rental behavioral model
Gulzari, Adeela; Wang, Yuchen; Prybutok, Victor - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169538
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Are top influencers always good? : study on how travel influencers' follower size affects consumers' engagement intention
Guo, Rui; Song, Mengmeng; Wang, Yuchen - In: Journal of travel and tourism marketing 41 (2024) 8, pp. 1038-1053
Persistent link: https://www.econbiz.de/10015183067
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Can AI fully replace human designers? : matching effects between declared creator types and advertising appeals on tourists' visit intentions
Song, Mengmeng; Chen, Hongyu; Wang, Yuchen; Duan, Yucong - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015076849
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Tourism e-commerce marketing following live-streaming : consumer behavior and verification psychology
Wang, Yuchen; Guo, Rui - In: Tourism review 80 (2025) 4, pp. 914-927
Persistent link: https://www.econbiz.de/10015422083
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Finding the best creation strategy : how influencer's photo-editing behavior affects consumer's engagement intention
Guo, Rui; Wang, Yuchen - In: Journal of retailing and consumer services 80 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10015114668
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Data privacy in retail
Martin, Kelly D.; Kim, Jisu J.; Palmatier, Robert W.; … - In: Journal of retailing 96 (2020) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
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Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian; Wang, Yumeng; Gong, Yeming; Liu, Shan - In: Journal of business research : JBR 166 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
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Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Cheng, Li; Wang, Yue; Zhang, Xiao; Zhu, Di - In: Journal of business research : JBR 154 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013468655
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Risk perceptions, preferences and the adoption dynamics of pesticide-free production
Garcia, Viviana; Möhring, Niklas; Wang, Yanbing; … - In: Journal of agricultural and resource economics : JARE ; … 49 (2024) 1, pp. 102-123
Persistent link: https://www.econbiz.de/10015052788
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Keep scrolling : an investigation of short video users' continuous watching behavior
Zhang, Qi; Wang, Yuling; Shaizatulaqma Kamalul Ariffin - In: Information & management : the international journal of … 61 (2024) 6, pp. 1-15
Persistent link: https://www.econbiz.de/10015081355