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Study on Awareness Level of Retailers as Well as Consumers Towards Green Marketing

Wadhwa, Bharti; Vashisht, Anubha - 2013

Green Marketing is a Concept that Has Gained Much Importance in this Modern Era. The Term Green Marketing Refers to the Planning, Development and Promotion of the Products or Services that Satisfy the Needs of Consumers Without Affecting Environment. In this Study an Attempt Has Been Made to...

Persistent link: https://www.econbiz.de/10014161519

From verbal abuse to intention to leave : role of engagement and emotional exhaustion

Singh, Lata Bajpai; Vashisht, Anubha - In: World review of entrepreneurship, management and … 17 (2021) 2/3, pp. 161-185

Persistent link: https://www.econbiz.de/10012515197

Consumer behaviour and online shopping : the study of online shopping adoption (with reference to Lucknow city)

Misra, Vaibhav; Vashisht, Anubha - In: International journal of public sector performance … 5 (2019) 3/4, pp. 321-336

Persistent link: https://www.econbiz.de/10012138752

The effect of social media advertisements on the AIDA model for young consumers in India

Kapoor, Kunal; Kumar, Divyansha; Vashisht, Anubha - In: International journal of business and globalisation : IJBG 38 (2024) 2, pp. 188-206

Persistent link: https://www.econbiz.de/10015376751

The influence of social media advertising on Indian students' perception towards online purchase

Misra, Vaibhav; Vashisht, Anubha - In: International journal of business and globalisation : IJBG 38 (2024) 3, pp. 315-325

Persistent link: https://www.econbiz.de/10015393652