The Covid-19 pandemic has promoted online shopping activities of Vietnamese consumers more active, which previously took a lot of effort of online businesses, but not effective. However, will this changing behavior be sustained after the Covid-19 pandemic? Therefore, the article aims to...

The Covid-19 outbreak has turned out an opportunity for a recent noticeable increase in online shopping in Vietnam. Hence, this paper aims to discover how online shoppers react to their purchasing behaviour during Covid-19 time in terms of perceived benefits perspective. Based on the collected...