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The examination of cultural values and social media usages in China
Xiao, Ge; Lee, HyeRyeon; Tessema, Kedir; Wang, Shaokang - In: Review of marketing science 19 (2021) 1, pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan; Gong, Xiushuang; Jiang, Jing - In: Journal of business research : JBR 132 (2021), pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
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Healthy-angular, unhealthy-circular : effects of the fit between shapes and healthiness on consumer food preferences
Wang, Jie; Zhang, Xiadan; Jiang, Jing - In: Journal of business research : JBR 139 (2022), pp. 740-750
Persistent link: https://www.econbiz.de/10013194275
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Pushing yourself harder : the effects of mobile touch modes on users' self-regulation
Liu, Yang; Jiang, Zhenhui; Choi, Ben C. F. - In: Information systems research : ISR 34 (2023) 3, pp. 996-1016
Persistent link: https://www.econbiz.de/10014383699
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Investigating the effects of product popularity and time restriction : the moderating role of consumers' goal specificity
Yi, Cheng; Jiang, Zhenhui; Zhou, Mi - In: Production and operations management : the flagship … 32 (2023) 9, pp. 2723-2739
Persistent link: https://www.econbiz.de/10014369446
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Choosing to discover the unknown : the effects of choice on user attention to online video advertising
Luo, Cheng; Jiang, Zhenhui; Li, Xiuping; Yi, Cheng; … - In: Management science : journal of the Institute for … 70 (2024) 10, pp. 6983-7003
Persistent link: https://www.econbiz.de/10015142204
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Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Chan, Jason C. F.; Jiang, Zhenhui; Tan, Bernard C. Y. - In: IEEE transactions on engineering management : EM 57 (2010) 3, pp. 365-379
Persistent link: https://www.econbiz.de/10009235375
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Research note-privacy concerns and privacy-protective behavior in synchronous online social interactions
Jiang, Zhenhui; Heng, Cheng Suang; Choi, Ben C. F. - In: Information systems research : ISR 24 (2013) 3, pp. 579-595
Persistent link: https://www.econbiz.de/10010128869
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Embarrassing exposures in online social networks : an integrated perspective of privacy invasion and relationship bonding
Choi, Ben C. F.; Jiang, Zhenhui; Xiao, Bo; Kim, Sung S. - In: Information systems research : ISR 26 (2015) 4, pp. 675-694
Persistent link: https://www.econbiz.de/10011420767