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Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Journal of marketing for higher education 31 (2021) 1, pp. 107-135

Persistent link: https://www.econbiz.de/10012549781

Millennials alumni and donor behaviour : an insight from management-based university in Malaysia

Hasnizam Shaari; Phoon Lee Yong; Salniza Md. Salleh; … - In: International journal of applied management science 11 (2019) 4, pp. 352-369

Persistent link: https://www.econbiz.de/10012160433

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099

The effects of customer focus on new product performance

Mokhtar, Sany Sanuri Mohd - In: Business strategy series 14 (2013) 2/3, pp. 67-71

Persistent link: https://www.econbiz.de/10009759360

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf; Iqbal, Naveed; Mokhtar, Sany Sanuri Mohd; … - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 218-242

Persistent link: https://www.econbiz.de/10011750274

The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Salimon, Maruf Gbadebo; Bin Yusoff, Rushami Zien; … - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 558-582

Persistent link: https://www.econbiz.de/10011725697

Linking Brand Engagement to Customer-Based Brand Equity and Role of Brand Experience, Brand Personality, and Brand Affect : A Case of Automobile Market of Pakistan

Farhat, Kashif - 2021

Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand equity drivers; brand personality, brand experience, and brand affect. The data was collected from 426 automobile...

Persistent link: https://www.econbiz.de/10013233249

Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan

Aslam, Wajeeha; Farhat, Kashif; Ejaz, Laraib; Arif, Imtiaz - In: International journal of business innovation and … 21 (2020) 3, pp. 428-446

Persistent link: https://www.econbiz.de/10012199549

Impact of after-sales service on consumer behavioural intentions

Aslam, Wajeeha; Farhat, Kashif - In: International journal of business and systems research … 14 (2020) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012168722