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Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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An insight into the drivers of electronic word of mouth in tourism
Meenakshy, Manju; Srivastava, Mallika - In: International journal of public sector performance … 9 (2022) 1/2, pp. 144-164
Persistent link: https://www.econbiz.de/10012800705
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An empirical study to measure consumer adoption of mobile banking services
Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of public sector performance … 9 (2022) 1/2, pp. 165-189
Persistent link: https://www.econbiz.de/10012800717
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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046