Software-as-a-service (SaaS) allows customers to use software over the Internet by paying a subscription fee rather than by buying shrink-wrapped software and installing it on their computers. To maintain customer interests in SaaS, the provider's dynamic quality decision is important. Thus, we...

Non-saturated markets such as high-tech markets are attracting more and more eco-conscious consumers. Their utility can be increased by firms’ investment in carbon reduction, so the overall demand can be expanded without intensifying the market competition too much. In this paper, we build a...

When designing new products, firms face not only customer preference uncertainty, but also sophisticated social influence among customers. The social influence suggests that customers' decisions could be influenced by the mainstream view/opinion shared by the crowd; e.g., conformist customers...

Humans tend to make time-inconsistent intertemporal choices and exhibit naivete about their self-control in the future, a human tendency identified and confirmed in behavioral economics and marketing literature as “present-biased preferences”. New service operations business models betting...