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Consumer behaviour
Innovationsmanagement
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The internet as a new marketplace : implications for consumer behavior and marketing management
O'Connor, Gina Colarelli
;
O'Keefe, Robert M.
-
2000
Persistent link: https://www.econbiz.de/10001449605
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Using mini-concepts to identify opportunities for really new product functions
Durgee, Jeffrey F.
;
O'Connor, Gina Colarelli
;
Veryzer, …
-
1996
Persistent link: https://www.econbiz.de/10000948548
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New market creation for breakthrough innovations : enabling and constraining mechanisms
O'Connor, Gina Colarelli
;
Rice, Mark P.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 209-227
Persistent link: https://www.econbiz.de/10009723193
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