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Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
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Connected wine packaging in retail : quantifying customer interaction and preferences for wine information
Day, Irma Francoise Jacqueline Dupuis; Carlson, Jamie; … - In: International journal of wine business research 37 (2025) 1, pp. 179-206
Persistent link: https://www.econbiz.de/10015327001
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Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex; Carlson, Jamie; Liao, Yi-Chuan; Rahman, … - In: Journal of business research : JBR 154 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013468633