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As the luxury market is permanently changing, becomes essential for luxury researchers and marketers to better understand how consumers perceive luxury and which are the drivers behind their buying behavior. This study proposed an integrated conceptual framework regarding status seeking or...
Persistent link: https://www.econbiz.de/10013061482
First questions that all scientists address when approaching a domain deal with how well studied it is, who were the main researchers and what has been studied. The answers help them establish their personal areas of interest and contribution. In order to help authors concerned with the luxury...
Persistent link: https://www.econbiz.de/10013061484
Looking at previous research concerning luxury dimensions and especially at two of the most representative studies, of Dubois et al. (2001) and Vigneron & Johnson (2004), we have observed that can we make some additions the most complex measurement model of consumer's luxury value perceptions,...
Persistent link: https://www.econbiz.de/10013061485
The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and would be willing to take in order to obtain the desired luxury products, deepening the “compromise” dimension. Although not based on previous studies, as is the only one of...
Persistent link: https://www.econbiz.de/10014037812