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Vicarious Learning in New Prod...
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Consumer behaviour
Konsumentenverhalten
21
Beziehungsmarketing
17
Relationship marketing
17
Theorie
17
Theory
17
B-to-B-Marketing
15
Business-to-business marketing
15
Marketing management
15
Marketingmanagement
15
Lieferantenmanagement
14
Supplier relationship management
14
USA
14
United States
14
Marketing
13
Firm performance
12
Unternehmenserfolg
12
Innovation
11
Market research
11
Marktforschung
11
Competition
10
Cluster analysis
9
Social network
9
Soziales Netzwerk
9
Wettbewerb
9
Advertising
8
Clusteranalyse
8
Werbung
8
Competitive strategy
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketingtheorie
7
New product development
7
Product liability
7
Produktentwicklung
7
Produkthaftung
7
Automotive industry
6
Business network
6
Innovation management
6
Innovationsmanagement
6
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2
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Article
16
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5
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15
Aufsatz in Zeitschrift
15
Aufsatzsammlung
1
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English
21
Author
All
Grewal, Rajdeep
16
Srinivasan, Raji
5
Li, Shanjun
4
Lilien, Gary L.
4
Sun, Qi
4
Wu, Fang
4
Hada, Mahima
3
Ding, Min
2
Dong, Songting
2
Saboo, Alok R.
2
Zhao, Ping
2
Chandrasekaran, Deepa
1
Deng, Xiaoyan
1
Gangwar, Manish
1
Gupta, Sachin
1
Hamilton, Rebecca W.
1
Meyer, Robert J.
1
Mittal, Vikas
1
Pingitore, Gina M.
1
Puligadda, Sanjay
1
Rangaswamy, Arvind
1
Ross, William T.
1
Sarial-Abi, Gülen
1
Seldin, Daniel
1
Sihi, Debika
1
Sridhar, Shrihari
1
Winterich, Karen Page
1
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Journal of marketing
4
Journal of marketing research
3
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Review of marketing research
1
Review of marketing research : Volume 7
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
21
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1
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
2
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
3
The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
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4
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
5
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
6
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
7
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
Saved in:
8
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
9
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
10
Stock market reactions to customer and competitor orientations : the case of initial public offerings
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
Marketing science
32
(
2013
)
1
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009725702
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