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Risk-reducing signals for new online retailers: a study of single and multiple signalling effects

Yen, HsiuJu Rebecca - In: International journal of internet marketing and … 3 (2006) 4, pp. 299-317

Persistent link: https://www.econbiz.de/10003444413

Good soldiers on the web : understanding the drivers of participation in online communities of consumption

Yen, HsiuJu Rebecca; Hsu, Sheila Hsuan-yu; Huang, Chun-yao - In: International journal of electronic commerce : IJEC 15 (2010/11) 4, pp. 89-120

Persistent link: https://www.econbiz.de/10009267729

The impact of a product's country-of-origin on compromise and attraction effects

Chuang, Shih-Chieh; Yen, HsiuJu Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 279-291

Persistent link: https://www.econbiz.de/10003549621

Understanding customer experience over time and customer citizenship behavior in retail environment : the mediating role of customer brand relationship strength

Hoa Pham Thi; Ho Trong Nghia - In: Cogent business & management 11 (2024) 1, pp. 1-23

In the retail industry, customer experience over time is the overall customer perception after making transactions with retailers. This concept has been increasingly important since it can help retailers to gain competitive advantages. However, there has been a lack of studies investigating how...

Persistent link: https://www.econbiz.de/10014543421

A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief : a moderating role of health consciousness

Luan, Chi-Cheng; Hoa Pham Thi; Ulysses, Nellie - In: The international review of retail, distribution and … 34 (2024) 3, pp. 285-309

Persistent link: https://www.econbiz.de/10014559034

The effect of philanthropic marketing on brand resonance and consumer satisfaction of CSR performance : does media self-regulation matter?

Tsai, Tracy Tsui-hsu; Lin, Arthur Jing; Li, Eldon Yu-zen - In: Chinese management studies : CMS 8 (2014) 3, pp. 527-547

Persistent link: https://www.econbiz.de/10010462830

Measuring CRM effectiveness: construct development, validation and application of a process-oriented model

Chen, Ja-shen; Yen, H. J. Rebecca; Li, Eldon Yu-zen; … - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 283-299

Persistent link: https://www.econbiz.de/10003862468

Dysfunctional customer behavior in cross-border e-commerce : a justice-affect-behavior model

Lin, Arthur J.; Li, Eldon Yu-zen; Lee, Shih-Yang - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 36-54

Persistent link: https://www.econbiz.de/10011865634

User adoption of wisdom of crowd : usage and performance of prediction market system

Li, Eldon Yu-zen; Tung, Chen-yuan; Chang, Shu-Hsun - In: International journal of electronic business 12 (2015) 2, pp. 185-214

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How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy?

Chen, Chiang-Ming; Yang, Ho-Wen; Li, Eldon Yu-zen; Liu, … - In: International journal of hospitality management 49 (2015), pp. 136-138

Persistent link: https://www.econbiz.de/10011379968