This paper examines how i) a crowdfunding campaign's pro-sociality (the production of a public versus private good), ii) the social network structure (embeddedness) among individuals advocating for the campaign on social media, and iii) the volume of social media activity around a campaign,...

With the rising popularity of live video streaming in recent years, it has begun to attract interest from both e-commerce practitioners and the research community. However, there is scarce academic research in understanding whether and how live video streaming affects the landscape of...