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Multichannel retailers' prominent attribute and product positioning strategies
Wang, Zhanqing; Lu, Yue; Ran, Lun; Yang, Defeng - In: International journal of retail and distribution management 50 (2022) 10, pp. 1205-1220
Persistent link: https://www.econbiz.de/10013407298
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
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Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue; Xie, Ninghui; Yang, Defeng; Lei, Xi - In: Journal of business research : JBR 128 (2021), pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
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Should online reviews include pictures? : the impact of fit between product type and online review presentation format
Yao, Qing; Han, Yixuan; Yang, Defeng - In: Australian journal of management 49 (2024) 3, pp. 509-527
Persistent link: https://www.econbiz.de/10015210663
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The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Yang, Defeng; Wang, Xinxin - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10003953822
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Showing usage behavior or not? : the effect of virtual influencers’ product usage behavior on consumers
Yang, Defeng; Zhang, Jiaen; Sun, Yu; Huang, Zan - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015100926
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The effects of residential mobility on consumers’ preference for paradox brands
Jiang, Xia; Deng, Fengyi; Yang, Defeng; Yao, Qing - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015084903
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Better or different? : how mimicry by social groups shapes consumers' preference for differentiated brands
Jiang, Xia; Deng, Fengyi; Yao, Qing; Yang, Defeng - In: The journal of brand management : an international journal 31 (2024) 5, pp. 502-515
Persistent link: https://www.econbiz.de/10015192446
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Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng; Lei, Xi; Hu, Liang; Sun, Yu; Yang, Xiaodan - In: The journal of brand management : an international journal 30 (2023) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
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Stronger family ties vs. less social contact : use intention of autonomous vehicles in family tourism
Wang, Yao-Chin; Kato, Takumi; Lu, Yue - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015076850