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Enhancing perceived credibility during a pandemic : exploring factors affecting consumer behavioral intention in an online ordering environment
Misra, Richa; Srivastava, Shalini - In: Journal of electronic commerce in organizations : the … 19 (2021) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10013186271
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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
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Neobank adoption : integrating the information systems effectiveness framework with the innovation resistance model
Bhatnagr, Puneett; Rajesh, Anupama; Misra, Richa - In: Management decision 62 (2024) 10, pp. 3315-3352
Persistent link: https://www.econbiz.de/10015197482
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An empirical study on the cellular subscribers churn, selection factors and satisfaction with the services
Misra, Richa; Sonali Singh; Mahajan, Renuka - In: International journal of product development : IJPD 23 (2019) 2/3, pp. 105-121
Persistent link: https://www.econbiz.de/10012105676
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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Factors influencing smartphone based online shopping : an empirical study of young Women shoppers
Shukla, Mahima; Jain, Vranda; Misra, Richa - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 1060-1077
Persistent link: https://www.econbiz.de/10013390984
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The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav; Singh, Deepak; Misra, Richa - In: Journal of international consumer marketing 36 (2024) 2, pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
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Applying the SOBC paradigm to reinterpret the online grocery shopping experience for the senior population
Shukla, Mahima; Misra, Richa; Mahajan, Renuka; Gupta, Rahul - In: Journal of food products marketing : innovations in … 29 (2023) 4, pp. 115-137
Persistent link: https://www.econbiz.de/10014289631
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Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima; Misra, Richa; Gupta, Rahul - In: Journal of consumer marketing 40 (2023) 6, pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
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Online footwear sales : drivers and challenges with a perspective of emerging markets
Shukla, Mahima; Misra, Richa - In: International journal of e-business research : an … 17 (2021) 4, pp. 73-94
Persistent link: https://www.econbiz.de/10013252465