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Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin; Saini, Ritesh - In: Psychology & marketing 39 (2022) 4, pp. 820-837
Persistent link: https://www.econbiz.de/10013165449
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Consumer self-uncertainty increases price dependency
Chung, Myungjin; Saini, Ritesh - In: Journal of business research : JBR 140 (2022), pp. 40-48
Persistent link: https://www.econbiz.de/10013040649
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The over-diversification effect : enhancement in perceived heterogeneity of multiple (vs. single)-others' preferences
Saini, Ritesh; Wang, Dian; Chen, Haipeng - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 158-165
Persistent link: https://www.econbiz.de/10015358358
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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Suckers in the morning, skeptics in the evening : time-of-day effects on consumers' vigilance against manipulation
Hossain, Mehdi T.; Saini, Ritesh - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 109-121
Persistent link: https://www.econbiz.de/10010367222
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The psychological underpinnings of relative thinking in price comparisons
Saini, Ritesh; Thota, Sweta C. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 185-192
Persistent link: https://www.econbiz.de/10003981576
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Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.; Saini, Ritesh - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
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What makes products look premium? : the impact of product convenience on premiumness perception
Cho, Hyun Young; Lee, Sue Hyun; Saini, Ritesh - In: Psychology & marketing 39 (2022) 5, pp. 875-891
Persistent link: https://www.econbiz.de/10013186872
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Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen; Saini, Ritesh - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
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Listening to strangers more than friends : how recommendations from close- (vs distant-) others influence consumption
Dong, Meichen; Saini, Ritesh - In: European journal of marketing 57 (2023) 5, pp. 1327-1351
Persistent link: https://www.econbiz.de/10014252289