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ECONIS (ZBW)
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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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2
Hotel attributes and overall customer satisfaction : what did COVID-19 change?
Srivastava, Arpita
;
Kumar, Vivek
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209318
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3
The effects of buy now, pay later (BNPL) on customers' online purchase behavior
Kumar, Ashish
;
Salo, Jari
;
Bezawada, Ram
- In:
Journal of retailing
100
(
2024
)
4
,
pp. 602-617
Persistent link: https://www.econbiz.de/10015164562
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4
Effects of consumers' social media participation on consumer behavior : a marketing perspective
Kumar, Ashish
;
Bezawada, Ram
- In:
Harnessing the power of social media and web analytics
,
(pp. 53-78)
.
2014
Persistent link: https://www.econbiz.de/10010340874
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5
The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation
Rishika, Rishika
;
Kumar, Ashish
;
Janakiraman, Ramkumar
; …
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10009736922
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6
Impact of healthy alternatives on consumer choice : a balancing act
Trivedi, Minakshi
;
Sridhar, Karthik
;
Kumar, Ashish
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10011484050
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7
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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8
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
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9
Customer reactions to self-checkout discontinuance
Rinta-Kahila, Tapani
;
Penttinen, Esko
;
Kumar, Ashish
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581860
Saved in:
10
More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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