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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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Hotel attributes and overall customer satisfaction : what did COVID-19 change?
Srivastava, Arpita; Kumar, Vivek - In: Tourism management perspectives : TMP 40 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013209318
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The effects of buy now, pay later (BNPL) on customers' online purchase behavior
Kumar, Ashish; Salo, Jari; Bezawada, Ram - In: Journal of retailing 100 (2024) 4, pp. 602-617
Persistent link: https://www.econbiz.de/10015164562
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Effects of consumers' social media participation on consumer behavior : a marketing perspective
Kumar, Ashish; Bezawada, Ram - In: Harnessing the power of social media and web analytics, (pp. 53-78). 2014
Persistent link: https://www.econbiz.de/10010340874
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The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation
Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - In: Information systems research : ISR 24 (2013) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10009736922
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Impact of healthy alternatives on consumer choice : a balancing act
Trivedi, Minakshi; Sridhar, Karthik; Kumar, Ashish - In: Journal of retailing 92 (2016) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10011484050
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From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan; Salo, Jari; Juntunen, Jouni; Kumar, Ashish - In: Journal of business research : JBR 92 (2018), pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
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Customer reactions to self-checkout discontinuance
Rinta-Kahila, Tapani; Penttinen, Esko; Kumar, Ashish; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581860
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870