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~subject:"Consumer behaviour"
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Consumer behaviour
Ball game
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9
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Jane, Wen-jhan
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Wang, Jye-Shyan
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Cheng, Chih-Fu
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Cheng, Yu-Hung
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Fang, Pei-Hsin
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Hsu, Yuan-Lin
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Eurasian business review
2
Journal of sports economics
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The journal of media economics
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The sports business in the Pacific Rim : economics and policy
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ECONIS (ZBW)
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The effect of star quality on attendance demand : the case of the National Basketball Association
Jane, Wen-jhan
- In:
Journal of sports economics
17
(
2016
)
4
,
pp. 396-417
Persistent link: https://www.econbiz.de/10011490751
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2
Customer discrimination and outcome uncertainty in the World Baseball Classic : the case of the Taiwanese television audience
Jane, Wen-jhan
- In:
The sports business in the Pacific Rim : economics and …
,
(pp. 103-121)
.
2015
Persistent link: https://www.econbiz.de/10011515360
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3
Bidirectional causality for word of mouth and the movie box office : an empirical investigation of panel data
Hsu, Yuan-Lin
;
Jane, Wen-jhan
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 139-152
Persistent link: https://www.econbiz.de/10015175155
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4
Buying success or redistributing payment : bidirectional causality in Korean Professional Baseball League
Wang, Jye-Shyan
;
Cheng, Chih-Fu
;
Jane, Wen-jhan
- In:
Eurasian business review
4
(
2014
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10010495122
Saved in:
5
Does fan discrimination exist? : mixed-method investigation of customer discrimination in Chinese Professional Baseball League
Wang, Jye-Shyan
;
Jane, Wen-jhan
;
Cheng, Yu-Hung
;
Fang, …
- In:
Eurasian business review
11
(
2021
)
3
,
pp. 477-496
Persistent link: https://www.econbiz.de/10012615998
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