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Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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TV advertising engagement as a state of immersion and presence
Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe; Jin, Seunga Venus; Kim, Jihoon - In: Journal of marketing communications 26 (2020) 8, pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung; Kim, Hyoje Jay; Suh, Jaebeom; Sheehan, Ben - In: Journal of advertising 50 (2021) 4, pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom; Kim, Hyoje Jay - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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How service quality and perceived value affect behavioral intentions of ecolodge guests : the moderating effect of prior visit
Ban, Joowon; Kim, Hyoje Jay; Sheehan, Ben; Prideaux, Bruce - In: Journal of vacation marketing 28 (2022) 2, pp. 244-257
Persistent link: https://www.econbiz.de/10013257579